With the growing IP surveillance market, Canon is readying an aggressive strategy for its IP cameras and is on a look out for partners.
“We plan to focus on video analytics market in particular. Our products cater to that niche. We employ software from partners like IBM and PAL,” said Mohammed Nasir, Senior Manager, Marketing, Consumer System Products Division, Canon India.
The surveillance market in India is pegged at `1,800 crore, of which IP cameras contribute `200 crore.
At present the company has five SI partners, but is planning to recruit more partners with expertise in security solutions. “Our partners need to be solution-centric and should be able to deploy video analytics projects in retail, government, real estate and BFSI—which are the key verticals for us,” offered Nasir.
So far, Canon has managed to do a business of 350 IP cameras. By the end of the current fiscal, the vendor hopes to clock in `5 crore from this business.
In another two years time, Canon expects to sell about 1,000 units. The vendor is hopeful that it will capture five percent of the IP surveillance camera business, and add at least `10 crore to the topline.
Canon’s surveillance cameras are priced between `45,000 to `1.5 lakh. “The higher pricing ensures that our products are not placed in the much cluttered entry-level market. We are focused only on large deployments,” Nasir added.
Though a recent entrant into this space in India, Canon is already boasting of big customer wins including Karnataka Police, Pune Police and DLF. Executed by Bengaluru-based Cascade Systems and communications, the `12-crore traffic surveillance system for Karnataka Police employed Canon’s 40x zoom camera, VB60. The company is also in talks with ISRO.
