The project consisted of the installation of DIGIOP’s digital video recorders with intelligent analytics capabilities from ObjectVideo® and cameras in stores across the United States.
Although primarily known as a leading manufacturer of video management systems for physical security and surveillance applications, DIGIOP was approached by The Limited with a need for a more accurate customer counting option than what was then being used in stores.
DIGIOP’s digital video recorders, which include industry-leading video analytics capabilities from ObjectVideo®, enable store managers and executives of The Limited to more accurately track the number of customers who visit their stores. ObjectVideo technology delivers full functionality for the detection, classification and tracking of objects, and the outputting of relevant events for a growing number of security, safety and business intelligence applications.
Roger Coville, Chief Information Officer for The Limited said, “DIGIOP’s retail solution has provided us a reliable way to measure and monitor the traffic in our stores. We are now able to use this tool to improve our service levels to our customers, reward our associates for their store’s success, and appropriately staff to accommodate our peak shopping times. These enhancements enable The Limited to be more effective, more competitive and ultimately, more profitable.”
In the initial pilot test prior to deployment, The Limited compared the performance of thermal imaging customer counting capability with DIGIOP’s ObjectVideo-based video analytics option. DIGIOP’s solution provided substantially more accurate counts when compared to the thermal imaging counts.
This more accurate customer counting method enables decision makers at The Limited to:
- Track individual store occupancy data remotely
- Measure conversions rates to determine if store associates are effectively assisting customers
- Improve customer service by tailoring staffing levels for hours when customer traffic is greatest
- Evaluate effectiveness of advertising and marketing programs that are intended to drive traffics to stores
Because the DIGIOP digital video management systems provide both traditional surveillance features of loss prevention and physical security as well as powerful video analytics capabilities from ObjectVideo, The Limited benefits from a more cost-effective solution and a quicker return on their investment.
“With the DIGIOP solution, The Limited now has a powerful set of visual tools to enhance their ability to serve customers, refine merchandising effectiveness, and improve the security and safety of their stores,” said Rich Mellott, President of DIGIOP Technologies.
DIGIOP Retail Solutions are also able to integrate with a wide array of point of sale systems to provide video enhanced business intelligence and can generate queue management data that can alert managers when customer service parameters are exceeded.
About The Limited
The Limited is a retailer of upscale women’s apparel with 220 stores in 40 states. Its stores are located in regional shopping centers or malls in the United States. The company was founded in 1963 and is headquartered in Columbus, Ohio. The Limited is a former subsidiary of Limited Brands, Inc. For more details, please visit the company website at: www.thelimited.com.
About Sun Capital Partners, Inc.
Sun Capital Partners, Inc. is a leading private investment firm focused on leveraged buyouts, equity, debt, and other investments in market-leading companies that can benefit from its in-house operating professionals and experience. Sun Capital affiliates have invested in and managed 205 companies worldwide with combined sales in excess of $40.0 billion since Sun Capital's inception in 1995. Sun Capital has offices in Boca Raton, Los Angeles, and New York, as well as affiliates with offices in London, Paris, Frankfurt, Tokyo, Shanghai and Shenzhen. For more information, please visit: www.SunCapPart.com.
About DIGIOP Technologies
DIGIOP Technologies is an agile software company that provides intelligent visual integration to your business systems by focusing on new ways to utilize video as data. A Microsoft Certified Partner, DIGIOP is a privately held company headquartered in Indianapolis, Indiana.
By combining the power of video with information from back-office systems, DIGIOP extends the value of video beyond traditional surveillance benefits of loss prevention, risk management, and security. DIGIOP solutions provide real-time and recorded, video-enhanced business intelligence for operations, marketing, merchandising, and information technology groups.
With successes in the retail and financial industries, DIGIOP continues to expand its portfolio of solutions that can provide greater operational efficiencies, improved customer service, increased profitability, and quicker return on investment in other industries including healthcare, education, government, transportation, ports, commercial real estate, and gaming.
For additional information, contact: Andrew Weixler aweixler@digiop.com 317-324-8004 direct
About ObjectVideo
With more than 800,000 channels of video analytics sold worldwide, ObjectVideo® is the leading provider of intelligent video software. The company's innovative products convert video to data in real-time through the detection, classification and tracking of relevant activities. ObjectVideo intelligent analytics are available to the market through original equipment manufacturers (OEMs) that embed ObjectVideo® OnBoard® processor-based technology into a wide variety of devices throughout the surveillance system. ObjectVideo's partner network includes more than 60 manufacturers and technology providers. For more information, please visit www.objectvideo.com
